Turning readers into millionaires
If you are a coach, consultant or service provider, you probably have heard time and again to “charge what you are worth.” We have also been told to raise our fees and sell premium packages so we can earn more and work less. All sound good on paper, until the rubber meets the road and […]
The problem is the financial planning industry was built on product sales. Starting with insurance then managed funds, then superannuation and more sophisticated products as the world and laws became more complex. Unfortunately the advisory industry has trained advisers into believing they provide all these products and services to their clients as well as continuing […]
Most people enjoy being sold to. Why? Because it fulfils a need, desire, or solves a problem. But most people don’t enjoy knowing they are being sold to. Overzealous or pushy salespeople are the nightmares of many buyers. Simply put, they are ‘salesy’. And that doesn’t feel good. Does anyone really enjoy being labelled ‘salesy’? […]
Maximising sales is more important to your business than whether we stay in or leave the EU. That’s the view of Leigh Ashton, co-founder of Sasudi.com, the world’s first online subscription service that helps SMEs develop effective sales strategies and techniques. Beneath the increasingly acrimonious wall-to-wall talk about the pros and cons of in or […]
If it seems that every minute brings another technical term you must memorise or deal with in some manner, you’re not wrong. But of all the combinations of letters that are coming your way these days, four letters in combination that should be heeded is SMAC, which stands for “Social Media Analytics Cloud.” It’s not […]
